United States Potato Board
No 31, Jalan Kenari , 17E Bandar Puchong Jaya , Puchong, 47100 , Selangor, Malaysia
- Telephone:
- Website:
- Email:
- +603-80707216
- http://www.potatoesusa-malaysia.com N/A
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Company Profile
The United States Potato Board (USPB) is the nation’s potato marketing organization. Positioned as the “catalyst for positive change,” we are the central organizing force in implementing programs that will increase demand for potatoes. We provide the ideas, information, tools and inspiration for the industry to unite in achieving common goals.
Anchoring our grower-directed programs is a strong foundation of market and consumer research and analysis, critical information used to understand the business environment for potatoes.
Products & Services
HISTORY
In 1971 a small group of growers and industry leaders united to create a grower-funded, grower-directed, potato marketing organization to increase demand for potatoes and to improve the business environment for potato growers throughout the nation.
The initial focus was to overcome a negative nutritional image, which was reversed significantly within five years. Follow-on strategies expanded into international market-building activities and domestic consumer advertising and public relations campaigns. More programs were developed throughout the next three decades--nutrition education, foodservice outreach, retail merchandising and later, retail category management.
